China has been dominating in many industries for the past decade. The success has been due to the low cost of manufacturing goods in China. Currently, this has provided the Chinese industry a new opportunity to do something that will help out the fashion industry. Being known for manufacturing clothing in China, they have now taken the lead in developing and selling fashion.

Many Chinese fashion trends today, especially those that are popular with young people, are inspired by Korean fashion that is featured on popular television series. The popularity of these TV dramas has grown so much in China that they are influencing a while generation of young Chinese in both their lifestyle and consumption choices. It's no surprise, then, that clothes from Korea are selling very well in China today.

S&S Fashion Plaza is a department store in Shanghai that is better known as "Korea Museum." It is one of the major fashion malls that caters to Korea enthusiasts by selling mainly Korean produced and designed clothes. Malls such as this now operate in virtually every big city in China. S&S Fashion Plaza features more than 100 shops, with about 60% selling exclusively Korean fashion, making it one of the biggest Korean department stores in East China.